A cool label for our newborn Poggio Verrano 3

After long planning today the label of our newborn wine has been printed.

Why the name Poggio Verrano 3 ?
- it’s our 3rd wine to be released
- it’s made out of 3 varieties: Alicante, Cabernet Sauvignon, Merlot
- 3 represents the triangle on our coat of arms
- 3 is the lucky prime
- and of course there are many other meanings.

We have decided to use the “name of the winery” along with “3” to capitalize on the guaranteed value of the brand and the symbolic meaning of the number itself.

Enjoy the label but even more important the wine !